The TAPP campaign survey was designed to obtain feedback on the levels of public understanding of water pollution sources; gauge respondents’ advertising recall; ascertain what respondents learned from the educational campaign; and measure whether the TAPP public service advertisements, outreach efforts and educational materials resulted in changes in personal behaviors to help prevent water pollution.
On Thursday, October 22, Mayor Marks and TAPP officials will announce results from the survey.
Key participants will include:
• Mayor John Marks, City of Tallahassee
• Cynthia Barber, City of Tallahassee, Director of Environmental Policy and Energy Resources
• Nancy Caire Miller, TAPP Project Coordinator
We hope that you will attend and cover this press conference, which will provide vital information to Tallahassee and surrounding area residents. To schedule an interview with a TAPP representative, or secure information in advance of the conference, please contact Bill Behenna at (850) 891-8534 or Bill.Behenna@talgov.com or Rick Oppenheim at (850) 386-9100 or roppenheim@rboa.com. For more information about water pollution prevention visit the TAPP website at http://www.tappwater.org/.
DATE: October 20, 2009
CONTACT:
Bill Behenna, (850) 891-8534
Bill.Behenna@talgov.com
Rick Oppenheim, (850) 386-9100
roppenheim@rboa.com
WHO: The City of Tallahassee Department of Environmental Policy and Energy Resources and the TAPP “Think About Personal Pollution” campaign.
WHAT: A press conference presenting information about how a campaign featuring a guy in a duck costume and people talking about dog poop changed public behavior and saved taxpayers $2 million.
WHEN: Thursday, October 22, 10:30 a.m.
WHERE: Lake Ella Gazebo (In the case of inclement weather, press conference will be relocated to the American Legion Hall located at 229 Lake Ella Drive.)
WHY: City of Tallahassee Mayor John Marks and TAPP officials will announce survey results that show the effectiveness and impact of the campaign, which was designed to raise public awareness and motivate residents to take an active role in preventing personal pollution.